While the smartphone market falls, Apple manages to grow. At the end of the year, iPhone sales will grow by 4%

While the smartphone market falls, Apple manages to grow. At the end of the year, iPhone sales will grow by 4%

Strong sales of the iPhone 12, as well as the success of the second generation iPhone SE, will allow Apple to increase sales of smartphones by 4% by the end of the year, amid a 10% decline in the global market. This is what Counterpoint analysts say.

They note that the second-generation iPhone SE entered the market at a very good moment: the world was swept by a pandemic, and the smartphone itself offered to join the Apple ecosystem for modest money by its standards. In addition, analysts note excellent sales of the iPhone 11, which remained the most popular smartphone throughout the year.

Another significant point for Apple is not the most significant decline in the premium market. While the smartphone market sank 23% in the second quarter, the premium segment saw a decline of only 8%. And at Apple, all current smartphones, except for the iPhone SE, fall on this segment.

While the smartphone market falls, Apple manages to grow. At the end of the year, iPhone sales will grow by 4%

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