Singles Day sales have already broken all records

Singles Day sales have already broken all records

One of the biggest Singles Day sales of the year kicked off at midnight in China today. Alibaba Group Holding reportedly managed to sell $ 56.3 billion worth of products 10 days before the main sale.

Just today, November 11, at the time of publication of the note, the amount spent is $ 38.4 billion. We remind you that we are talking only about sales through a platform owned by Alibaba. Analysts point out that the explosive growth in sales is due not only to discounts, but also to the ongoing pandemic, when people choose to shop online.

Alibaba said it had over 2 million new line items on the platform on Singles Day this year, double the number a year earlier, and said it set a new record this year of 583,000 transactions per second. Within 111 minutes of the start of sales on November 1, about 100 companies were able to sell products worth more than $ 15 million each.

Another platform, JD.com, claims sales on November 1 were 90% higher than last year. The transaction volume reached $ 30 billion in just 10 minutes today, November 11.

Singles Day sales have already broken all records

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