Samsung has increased, while Apple and Xiaomi have lost. Fresh TWS Headphone Market Statistics Released

Samsung has increased, while Apple and Xiaomi have lost. Fresh TWS Headphone Market Statistics Released

According to analysts from Counterpoint, the market for fully wireless headphones (True Wireless Stereo, TWS) grew by an impressive 44% in the first quarter.

The share of devices costing less than $ 100 for the year increased from 42% to 54%, however, a quarter earlier it was 55%, and three months earlier – 56%. Analysts believe that the focus of the market is gradually shifting to the area of ​​mid-budget and top models.

In the segment priced from $ 100 and above, Apple dominated with 57%, followed by Samsung with 17%.

If we talk about the market as a whole, then the first three looks like this: Apple, Samsung and Xiaomi. At the same time, of these, only Samsung was able to increase its share, while Apple and Xiaomi lost a little due to growing competition.

Samsung has increased, while Apple and Xiaomi have lost. Fresh TWS Headphone Market Statistics Released

Leave a Comment