Sales of Samsung tablets for the year grew by 89%, Apple tablets – by 17%

Sales of Samsung tablets for the year grew by 89%, Apple tablets – by 17%

Analysts at IDC have summed up the results of the third quarter of 2020 in the tablet market. According to their calculations, it turns out that in annual terms, sales of these devices increased by 24.9%. In total, 47.6 million tablets were sold during the quarter. Growth has been driven by the demand for relatively low-cost, large-screen solutions for remote work, study and entertainment, driven by the constraints of the COVID-19 pandemic.

The market leader is Apple, although this company increased sales by only 17.4% over the year – from 11.8 to 13.9 million units. Its share at the end of the quarter was 29.2%.

Samsung is in second place. The South Korean giant was able to increase sales from 5.0 to 9.4 million devices over the year, that is, by 89.2%. Samsung’s share is 19.8%.

Amazon.com ranks third with 11.4% of the market. The largest online retailer reduced sales of its tablets by 1.2% in annual terms – from about 5.5 to 5.4 million units.

Huawei and Lenovo are also included in the top five largest tablet vendors, which together cover almost 80% of the market. The shares of these Chinese manufacturers are 4.9% and 4.1%, respectively.

Sales of Samsung tablets for the year grew by 89%, Apple tablets – by 17%

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