Russia turns out to be the most successful Spotify launch country

Russia turns out to be the most successful Spotify launch country

The team at popular music service Spotify today released its third quarter 2020 report, which reported a rise in the number of paying users to 144 million, up 27% from last year. As it turned out, the main reason for this surge in popularity was the official launch of Spotify in Russia.

As the company notes, the Russian launch was not only the main reason for significant growth, but in general the most successful entry of Spotify into a new market in the entire history of the service:

We saw strong growth in our subscriber base in all regions, and also noticed additional benefits from launching in Russia and the surrounding areas. Russia has been our most successful entry to a new market to date, accounting for the largest share of subscriber growth in the quarter. ”

The Spotify music service began its official work in Russia in mid-July 2020. In just a month and a half, Spotify managed to become one of the ten most popular music services among Russians.

Spotify is offered in Russia at a price of 169 rubles per month per user. That being said, a free trial of Spotify Premium is offered for the first three months. A paid subscription gives you access to music without ads, without a network connection, and allows you to freely switch between tracks. If you agree to these restrictions, then you can use Spotify for free.

Russia turns out to be the most successful Spotify launch country

Leave a Comment