PC sales in EMEA region grew by 21.7% over the year

PC sales in EMEA region grew by 21.7% over the year

Analyst firm IDC estimates that traditional PC sales in EMEA (Europe, Middle East and Africa) will reach 82.1 million units in 2020. This is 12.7% more than last year. To clarify, traditional PCs at IDC refer to desktops, laptops, and workstations.

Analysts attribute the increase in demand to restrictions imposed in connection with the pandemic. Simply put, consumers are more PC buyers because they had to work, study and play while staying at home. Given that the constraints remain, forecasters expect demand to remain strong in the first half of 2021.

In the current quarter, the growth of the Western European consumer PC market is estimated at 28% in annual terms. This is the third consecutive quarter to record growth over the same period last year.

If we consider the distribution of the market by form factors, 30.9% are for regular laptops, 38.5% for ultrathin, 6.9% for convertible. The share of conventional desktop PCs is 19.9%, all-in-one PCs – 3.8%.

PC sales in EMEA region grew by 21.7% over the year

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