In Russia, the peak of popularity of gadgets for smart home, Xiaomi in the top three

In Russia, the peak of popularity of gadgets for smart home, Xiaomi in the top three

The team of the Russian retailer Svyaznoy analyzed the consumer demand in its own network for smart home appliances. As it turned out, during the pandemic, Russians especially fell in love with the concept of a “smart home” and smart speakers.

From January to October 2020, sales of smart devices grew 4 times in physical terms and 5 times in cash compared to the same period in 2019.

Smart plugs became the hit of sales, accounting for about 35% of sales of all smart devices. Next on the list of the most popular categories are smart lamps and smart home control centers. The average price of such solutions for 10 months of 2020 increased by 38% and amounted to 1,665 rubles.

The list of the most popular devices for a smart home “includes a smart socket Yandex, a smart IR remote control Yandex, and a smart lamp Xiaomi Mi LED Smart.

Another popular trend has become “smart speakers” with a voice assistant. In “Svyaznoy” from January to October 2020, the demand for such devices has grown 6 times. Yandex columns (Yandex.Station and Yandex.Station Mini) remain the absolute leader in sales, accounting for 90% of sales. The three popular brands also include JBL with a line of smart speakers JBL LINK, as well as Capsule from Mail.ru.

In Russia, the peak of popularity of gadgets for smart home, Xiaomi in the top three

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