Honor is playing a dangerous game. The company wants to compete with Apple and surpass Huawei

Honor is playing a dangerous game. The company wants to compete with Apple and surpass Huawei

In a recent interview, Zhao Ming, the head of Honor, said that now that they are no longer bound by Huawei’s restrictions, their main goal for the year is to launch flagship devices that can compete with Apple and Huawei. The main thing is that Honor does not repeat the fate of its former parent company and does not attract close attention from the US government. He went on to express confidence that they will be able to outperform their competitors, including the former parent company Huawei.

Following the announcement of the Honor V40, the company is also going to introduce the flagship Honor 40 smartphones and the new Honor Magic series phone. It is also expected to announce the global version of the Honor V40, which will be equipped with Google services.

The focus seems to be on flagships, but Honor is unlikely to ignore the mid-range and entry-level categories. The Honor 10X Lite, Honor 9A and Honor Play 4 are expected to have successors this year. Also, probably, we are waiting for new tablets.

Zhao Ming said that Honor is also planning to expand into new markets. The leader of the company said that he understands the importance of launching competitive products, so Honor plans to strengthen its R&D department as well. The company shouldn’t have any problems with access to Google components and mobile services.

Europe is one of the key markets, and Honor’s CEO is confident the company will be successful in this and other markets.

Honor is playing a dangerous game. The company wants to compete with Apple and surpass Huawei

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