Google makes additional concessions to get Fitbit approved in EU

Google makes additional concessions to get Fitbit approved in EU

In an exclusive publication, Reuters claims that Google has made additional concessions to allay EU antitrust concerns over the Fitbit purchase. This was reported to Reuters by informants familiar with the situation. According to them, things are moving towards the approval of the deal in the EU.

Last month, the internet giant pledged to restrict the use of Fitbit data for advertising, make life easier for competing wearable makers looking to connect to the Android platform, and allow third parties to always access Fitbit users’ data with their consent. The company revised its promises after the European Commission received feedback from competitors and consumers.

Google announced purchase of Fitbit and promised its own smartwatch

Judging by the fact that the EU antitrust authority has not yet requested further feedback from market representatives, the changes are likely to have passed the Commission’s review.

However, so far the concessions have not satisfied everyone. A group of 19 members, including consumer and privacy organizations in the EU, the US and Brazil, continue to take a critical stance. On Thursday, she published a joint letter demanding tough concessions from Google.

The decision on the deal, estimated at $ 2.1 billion, is to be made in the EU by January 8, 2021. Previously, the deadline was postponed from December 9 to December 23, 2020.

Google makes additional concessions to get Fitbit approved in EU

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