Boston Dynamics robots dance in sync as they celebrate joining Hyundai Motor

Boston Dynamics robots dance in sync as they celebrate joining Hyundai Motor

In late June, Hyundai Motor Group, Boston Dynamics and SoftBank Group announced the completion of the deal that resulted in Hyundai Motor Group acquiring a majority stake in Boston Dynamics.

In honor of this event, Boston Dynamics has created a couple of videos, in one of which Boston Dynamics robots dance with members of the popular group BTS. And in the second, seven Spot robots dance synchronously to the BTS song.

The song featured in the commercials was specially created by BTS, commissioned by Hyundai Motor, to celebrate the launch of the Ioniq electric vehicle brand.

A Hyundai Motor spokesperson explained that bringing BTS to the commercials should keep younger customers interested.

With the acquisition of Boston Dynamics, we want to expand the robot business and provide our customers with greater mobility. We’re looking for opportunities to explore new marketing moves to reach out to millennials and Gen Z.

Vice President of Hyundai Motor Thomas Shemera

Boston Dynamics robots dance in sync as they celebrate joining Hyundai Motor

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