Are smart speakers a stillborn class? Their sales dropped 20% in a year

Are smart speakers a stillborn class? Their sales dropped 20% in a year

According to the latest data, sales of smart speakers are down about 20% compared to the same period last year. The smart speaker market is believed to be lacking in technological innovation, stagnant and probably even dying.

Most smart speakers come in the low-cost segment, and a low price cannot provide high sound quality. There are many models on the market that can perform certain functions, but basically their sound quality is not very high, which of course upsets users. Yes, it is a smart gadget, but it is primarily a music speaker that often does not meet user expectations.

In addition, smart speakers can only execute simple commands and conduct simple conversations with users, while the initial experience of use quickly disappears, and the frequency of calls to the speakers for help is reduced.

Someone uses speakers to control household appliances in the house, but most speakers support a limited number of models of household appliances. In addition, users prefer to use smartphones for voice control.

A potential scenario is as follows: due to low quality and a small number of use cases, demand decreases, this leads to a drop in sales. Manufacturers, receiving less and less, do not want to invest in new technologies, so you should not expect something revolutionary in this market.

Are smart speakers a stillborn class? Their sales dropped 20% in a year

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