Apple made the right decision: a stripped-down set of iPhone led to a six-fold increase in sales of chargers in Russia

Apple made the right decision: a stripped-down set of iPhone led to a six-fold increase in sales of chargers in Russia

Apple simultaneously with the launch of the iPhone 12 in the fall reduced the scope of delivery of its smartphones, removing power supplies and headphones from them. And while Apple justified this decision with environmental concerns, it turned out to be a very profitable decision.

Delivery set for iPhone SE 2020 before the announcement of the iPhone 12

As reported by Kommersant, citing analysts from the MTS retail network, sales of chargers in Russia in November-December 2020 increased by 510%.

At the same time, the average price of chargers increased in 2020 by 20% – up to 750 rubles. At the end of 2020, 4 million chargers for all models of smartphones were sold in Russia for 3 billion rubles.

Delivery set of iPhone SE 2020 after the announcement of the iPhone 12

Such statistics are provided not only by MTS, but also by other retailers. Thus, according to M.Video, sales of original Apple chargers in November-December in pieces increased by about 3.5 times compared to 2019, and the demand for accessories of other brands suitable for the iPhone increased “several dozen times” …

Note that in October Apple not only introduced the iPhone 12 line with a reduced bundle, but also significantly reduced the number of accessories in the box for all other iPhones that remained on sale.

In addition to the iPhone 12, iPhone 12 Mini, iPhone 12 Pro, and iPhone 12 Pro Max, Apple’s official portfolio has since included the 2020 iPhone XR, iPhone 11, and iPhone SE. All of them now only offer a USB-C / Lightning cable in the box, unless of course you were lucky enough to find old stocks from a retailer.

Apple states on its website:

We are committed to reducing our environmental footprint and have removed the power adapter and EarPods from the iPhone XR / 11 / SE package. Instead, the iPhone comes with a USB-C to Lightning fast-charging cable that can be plugged into a USB-C power adapter or a computer port. We recommend using your existing USB-A / Lightning cables, power adapters, and headphones that are compatible with this iPhone model. However, you can purchase new Apple power adapters and headphones if needed. ”

Apple made the right decision: a stripped-down set of iPhone led to a six-fold increase in sales of chargers in Russia

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